Start with why
Kubair began his journey of discovery in one of the most radicalized tribal areas of Pakistan. The heavily tribal area was suspicious of outsiders, so he assembled a small coaching team made up of people with deep roots in the community. This helped them frame up their mini-MBA; a training and coaching model that takes street sellers and micro entrepreneurs through a pragmatic 4-5 day bootcamp, followed by coaching to help them innovate their businesses.
Using a Mobius map, the coaches can capture the key learning as they experiment and measure their progress towards the target outcomes.
A typical PTP success story is Anwar, one of the first cohort of street vendors to enter the mini-MBA program. Anwar is a barber. His salon was a beat-up chair on the pavement with half a broken mirror hanging on a wall outside a shop. His daily earnings were $3.25 a day. Even in Pakistan this doesn’t go terribly far. It costs $6.25 to provide the daily food for Anwar’s family of four. This means he cannot afford to educate his children unless he sends them to the free school, most of which are rife with fundamentalist indoctrination.
Like many others in his position, Anwar is forced to borrow money from loan sharks to survive. The interest rates can be crippling. If Anwar fails to repay the loan, his debt can be sold to terrorist organizations. These extremists offer to forgive the debt in exchange for favours, the kind that inevitably result in an endless cycle of violence and instability, destroying families and communities.
Anwar, and many like him face a bleak future and a daily struggle to survive. The PTP team worked with Anwar to take him through the mini-MBA then spent nine months with Anwar coaching and consulting him to bring to life the concepts taught in-class. Teaching small business owners how to relate and understand their own customers outcomes, helped Anwar focus on the real problems holding him back. Each iteration of the Mobius loop transformed his business from barely scraping by to becoming a successful brick and mortar salon. Anwar now employs 4 people. His 2 children are in a mainstream school, and he is financially independent.