Discover Map

The Discover Map is a container to capture the key insights from business and customer discovery.

1. Drivers
Why are you doing this? What's the context?

2. Who
Who are you doing this for?

3. Outcomes
What are the customer and organizational outcomes?

4. Barriers
What prevents people from reaching the outcomes?

5. Constraints
What are the enabling and governing constraints?

6. Insights
What did you learn?